Thursday, March 12, 2009

Who's Buying Eyeglasses?

Not an overly enlightening post today, but one I found interesting. These are not overly large markets...and Cedar Rapids is #6????
Have a great day!

Who's Buying Eyeglasses?
Top 10 DMAs in which adults who spent more than $150 on eyeglasses in the past 12 months:
1 Ft. Smith/ Fayetteville/ Springdale/ Rodgers, Ark.
2 Waco/ Temple/ Bryan, Ala.
3 Huntsville/ Decatur (Florence), Ala.
4 Minneapolis/ St. Paul
5 Shreveport, La.
6 Cedar Rapids/ Waterloo/ Iowa City & Dubuque, Iowa
7 Knoxville, Tenn.
8 Louisville, Ky.
9 Tri-Cities, Tenn./ Va.
10 Birmingham (Anniston and Tuscaloosa), Ala.
Source: MRI's Market-by-Market study,

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