Wednesday, April 8, 2009

How Easy Is It For Your Potential Customers To Reach You?

Do you want your advertising to have even stronger results? Review the ways that you are asking your potential customers to reach you.

When you create your advertising message, take a strong look at how you are asking them to connect with you. It has to be easy to remember to have the kind of recall you will ultimately need to maximize your marketing return on investment.

The method with the lowest result is to ask them to come to your business. Everyone is time starved, and unless you are a restaurant, your potential customers do not want to come to you to learn about you.

If you are asking them to call you, make sure you are giving your potential customers a phone number they can easily remember. You may even want to consider purchasing an additional vanity phone number that spells something related to your business. By doing this, you make it easy for your potential customers to remember your phone number - especially if you are using broadcast media. Remember, you will need frequency in your advertising message to imprint the number into your potential customer's brains. Radio works best for this. Nearly 30 years ago Tommy TuTone broke their song "867-5309/Jenny," and to this day most of us can recall that number.

Finally, is your web address easy to remember? If it is not, purchase an additional URL for $10 a month and use this in your marketing. You can even have this easy to remember URL simply forward to your existing site. Once you make your web address easy to remember, you can begin monitoring the traffic...and you will be surprised with the increase in traffic and sales you will see.

1 comment:

Anonymous said...

You can take advantage of your phone system as an cost-effective marketing tool.