1. Get your Web site listed on major search engines, such as Google or Yahoo! Two sites, Search Engine Watch at www.searchenginewatch.com and the Web Marketing Info Center at www.wilsonweb.com/webmarket, offer guidance.
2. Join a “banner exchange,” and trade advertising banners with other Web sites. Look under “banner exchange” on search engines.
3. Visit sites similar to or related to yours and offer to exchange links with them.
4. Write useful articles for other sites and include your Web address.
5. Get more online marketing help from such sites as www.zdnet.com/eweek/, workz.com and www.bcentral.com.
(Source: SCORE "Counselors to America's Small Business.")
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